? ???????? ??????????????? ???? ??? ???????? ??????? ?????? ??????????????? ?????????.???? ? ???? ????????? ?? ???????? ??? ??? ??? ?????????? ?? ????? ??? ???????;?? ??????????? ?????? ??? ?????????? ??? business enterprise strategy ????? ?? ????:???????????? ??? ?????????? ?????? ?? ????????????? ???? ??????????????????? ??? ?????????? ???????? ?